May 15 (Reuters) - The day before Elon Musk fired
virtually all of Tesla's electric-vehicle charging division last
month, they had high hopes as charging chief Rebecca Tinucci
went to meet with Musk about the network's future, four former
charging-network staffers told Reuters.
After Tinucci had cut between 15% and 20% of staffers two
weeks earlier, part of much wider layoffs, they believed Musk
would affirm plans for a massive charging-network expansion.
The meeting could not have gone worse. Musk, the employees
said, was not pleased with Tinucci's presentation and wanted
more layoffs. When she balked, saying deeper cuts would
undermine charging-business fundamentals, he responded by firing
her and her entire 500-member team.
The departures have upended a network widely viewed as a
signature Tesla achievement and a key driver of its EV sales.
Tesla Superchargers account for more than 60% of U.S. high-speed
charging ports, federal statistics show, and the company has
been the biggest winner so far of $5 billion in federal funding
for new chargers.
This account, the most detailed to date on the Supercharger
firings and the fallout, is based on interviews with eight
former charging-division employees, one contractor and a Tesla
email sent to outside vendors. Only Musk and Tinucci were in the
meeting described to Reuters; the four sources with knowledge of
the meeting are relaying what they heard about it from
Supercharger department managers.
Tesla, Musk and Tinucci did not respond to requests for
comment from Reuters.
Despite the mass firings, Musk has since posted on social
media promising to continue expanding the network. But three
former charging-team employees told Reuters they have been
fielding calls from vendors, contractors and electric utilities,
some of which had spent millions of dollars on equipment and
infrastructure to help build out Tesla's network.
A letter sent earlier this month by a Tesla global-supply
manager to Supercharger contractors and suppliers instructed
them to "please hold on breaking ground on any newly awarded
construction projects" and halt materials purchases, according
to a copy reviewed by Reuters. "I understand that this period of
change may be challenging, and that patience is not easy when
expecting to be paid!"
Tesla's energy team, which sells solar and battery-storage
products for homes and businesses, was tasked with taking over
Superchargers and calling some partners to close out ongoing
charger-construction projects, said three of the former Tesla
employees.
One construction contractor said Tesla staffers contacting
his company since the layoffs "don't know a thing." The
contractor said he had expected Supercharger projects to provide
about 20% of his 2024 revenue but now plans to diversify to
avoid relying on Tesla.
Tinucci was one of few high-ranking female Tesla executives.
She recently started reporting directly to Musk, following the
departure of battery-and-energy chief Drew Baglino, according to
four former Supercharger-team staffers. They said Baglino had
historically overseen the charging department without much
involvement from Musk.
The charging-team layoffs mark the latest drama in a
tumultuous year for Tesla as Musk has shut down or delayed
several core efforts meant to drive the rapid EV sales growth
that investors have expected. Instead, Musk now says Tesla will
shift its main focus to self-driving cars, a fiercely
competitive and riskier business that could take years to
develop.
The company posted its first decline in auto sales since
2020 in the first quarter amid fierce competition from Chinese
electric-vehicle makers and sagging worldwide EV demand. Reuters
reported in April that Tesla had scrapped plans for a
long-awaited affordable car known as the Model 2. That has
thrown into doubt Tesla's plans for new factories in Mexico and
India, where Musk had been expected to travel last month to meet
Prime Minister Narendra Modi, before canceling at the last
minute. And a host of executives have departed amid deep
companywide layoffs.
SCALED-BACK CHARGING EXPANSION
The energy team that was assigned to take over
charging-network management has some similar design and
construction roles, two of the former Tesla employees said. But
charging projects are fundamentally different because they are
located in public places and require extensive negotiations with
utilities, local governments and landowners, they said.
The energy team was already struggling to keep pace with its
current workload, said two of the former charging-network
staffers. Yet when the layoffs came down on April 30, Musk
posted that the company "still plans to grow the Supercharger
network, just at a slower pace." On Friday, Musk posted that
"Tesla will spend well over $500M expanding our Supercharger
network to create thousands of NEW chargers this year."
Two former Supercharger staffers called the $500 million
expansion budget a significant reduction from what the team had
planned for 2024 - but nonetheless a challenge requiring
hundreds of employees. In an analysis provided to Reuters, San
Francisco research firm EVAdoption estimated a $500 million
investment this year would translate to Tesla building 77% fewer
charging ports per month in the United States compared with the
automaker's pace through April.
'HOLDING THE BAG'
Tesla unveiled its first Supercharger stations throughout
California in 2012, with Musk calling the network a "game
changer" for EVs that would enable long-distance travel and
convenience "equivalent to gasoline cars."
The EV-charging business requires substantial upfront
investment, and analysts have often viewed it as unprofitable.
But Tesla's network had been profitable before the layoffs,
according to four former Tesla employees familiar with the
division's financial performance.
That owed to Tesla's cost-control and extensive analysis to
choose locations that could draw business throughout the day
rather than only during peak-demand times, when electricity
costs spike. One former Supercharger staffer said Tesla's costs
per-charging-port were typically at least 50% lower than those
of competitors.
As recently as last month, Tesla said in a securities filing
that it needed to expand charging to "ensure adequate
availability" for customers, particularly after automakers
including Ford, General Motors ( GM ), Toyota ( TM ) and
Hyundai announced they would start making their cars
compatible with Tesla's charging plugs, giving their vehicles
Supercharger access.
Another former employee said that rollout is "completely
jeopardized" because there will not be enough new charging sites
coming online, and the company was only starting to implement
upgrades to allow more compatibility with other manufacturers'
vehicles.
Three of the former employees called the firings a major
setback to U.S. charging expansion because of the relationships
Tesla employees had built with suppliers and electric utilities.
Tesla had grown into one of the larger customers for many major
utilities around the country, and many had hired new staff and
planned new infrastructure based on Tesla's charging-network
expansion plans, the former employees said.
Other companies may be able to fill the gap, the former
employees said, but the goodwill built over time with utilities
and other contractors from Tesla's large-scale charging
investments will be difficult to replicate.
"It's just unfortunate that now they're stuck holding the
bag on all these different projects," one of the former
employees said. "It's really sad to see all these relationships
burned and people be really angry - rightfully so."