LONDON, June 5 (Reuters) - Last Christmas Eve,
NewsBreak, a free app with roots in China that is the most
downloaded news app in the United States, published an alarming
piece about a small town shooting. It was headlined "Christmas
Day Tragedy Strikes Bridgeton, New Jersey Amid Rising Gun
Violence in Small Towns."
The problem was, no such shooting took place. The Bridgeton,
New Jersey police department posted a statement on Facebook on
December 27 dismissing the article - produced using AI
technology - as "entirely false".
"Nothing even similar to this story occurred on or around
Christmas, or even in recent memory for the area they
described," the post said. "It seems this 'news' outlet's AI
writes fiction they have no problem publishing to readers."
NewsBreak, which is headquartered in Mountain View,
California and has offices in Beijing and Shanghai, told Reuters
it removed the article on December 28, four days after
publication.
The company said "the inaccurate information originated from
the content source," and provided a link to the website, adding:
"When NewsBreak identifies any inaccurate content or any
violation of our community standards, we take prompt action to
remove that content."
The operators of the website, findplace.xyz, did not respond
to a request from Reuters for comment. The police declined to
provide further comment.
As local news outlets across America have shuttered in
recent years, NewsBreak has filled the void.
Billing itself as "the go-to source for all things local,"
Newsbreak says it has over 50 million monthly users. It
publishes licensed content from major media outlets, including
Reuters, Fox, AP and CNN as well as some information obtained by
scraping the internet for local news or press releases which it
rewrites with the help of AI. It is only available in the U.S.
But in at least 40 instances since 2021, the app's use of
AI tools affected the communities it strives to serve, with
Newsbreak publishing erroneous stories; creating 10 stories from
local news sites under fictitious bylines; and lifting content
from its competitors, according to a Reuters review of
previously unreported court documents related to copyright
infringement, cease-and-desist emails and a 2022 company memo
registering concerns about "AI-generated stories."
Reuters spoke to seven former NewsBreak employees, including
five who said most of the engineering work behind the app's
algorithm is carried out in its China-based offices. The former
employees requested anonymity, citing confidentiality agreements
with NewsBreak.
Two local community programmes assisting disadvantaged
people told Reuters they were impacted by erroneous stories
produced by NewsBreak's AI.
On three occasions in January, February and March, Food to
Power, a Colorado-based food bank said it had to turn people
away because NewsBreak stated incorrect times of food
distributions. The charity complained to NewsBreak in a January
30 email to NewsBreak's general customer support email address,
which Reuters has reviewed. The charity said it received no
response.
Harvest912, a charity in Erie, Pennsylvania emailed
NewsBreak about two inaccurate, AI-based news stories which said
it was holding a 24-hour foot-care clinic for homeless people,
asking the outlet to "cease and desist" erroneous coverage.
"You are doing HARM by publishing this misinformation -
homeless people will walk to these venues to attend a clinic
that is not happening," Harvest912 told NewsBreak, in a January
12 email seen by Reuters.
In response to Reuters' questions, NewsBreak said it removed
all five articles about the charities after learning they were
erroneous and that the articles were based on incorrect
information on some of the charities' web pages.
Without providing a reason to Reuters, NewsBreak added a
disclaimer to its homepage in early March, warning that its
content "may not always be error-free".
Newsbreak generates revenue by showing ads to its users, who
are predominantly female, above the age of 45, without college
degrees, and live in suburban or rural parts of the U.S.,
according to the seven former employees and a 2021 company
presentation reviewed by Reuters.
The company launched in the U.S. in 2015 as a subsidiary of
Yidian, a Chinese news aggregation app. Both companies were
founded by Jeff Zheng, the CEO of Newsbreak, and the companies
share a U.S. patent registered in 2015 for an "Interest Engine"
algorithm, which recommends news content based on a user's
interests and location.
NewsBreak told Reuters that the patent was assigned by Zheng
to both companies because "some of the concepts were developed
from Jeff's time at Yidian" and that NewsBreak is "U.S.-based"
and "U.S.-invested". The shared patent has "absolutely no
bearing on the company and its operations", NewsBreak said in
written responses to Reuters, describing the technology
referenced in the patent as "outdated".
COMPANY MEMO
A May 2022 company memo from a NewsBreak consultant to
Zheng, reviewed by Reuters, raised concerns about NewsBreak's
use of AI tools to re-publish stories from local news sites
under five fictitious bylines.
"I cannot think of a faster way to destroy the NewsBreak
brand," Norm Pearlstine, former Executive Editor at the Wall
Street Journal and the Los Angeles Times who was working at the
time as a consultant to NewsBreak, wrote in the memo to Zheng.
In an interview after NewsBreak gave him permission to speak
with Reuters, Pearlstine said he learned of the practice from a
NewsBreak colleague.
"I question the legality of creating fake accounts using
content publishers put behind their paywalls. If I had learned
about the practice while at the LA Times, I would have
instructed our lawyer to seek a restraining order and sue for
damages," wrote Pearlstine, whose six-month consulting role at
NewsBreak in 2022 consisted of advising the company about U.S.
editorial businesses.
Pearlstine, who confirmed the memo was authentic,
attributed the lapse to a lack of journalistic experience. "A
fair number of people on the staff were either new to journalism
or new to the U.S. market. That was part of the reason I felt I
had to be very direct and very explicit in explaining why I
thought this was important," he told Reuters.
NewsBreak said the news stories referenced in Pearlstine's
memo were a "limited experiment in three U.S. counties" to
aggregate third-party content, and that the effort was disbanded
after producing ten articles. The company denied going behind
paywalls and said it used "snippets" of articles that were
publicly visible to produce complete news stories using OpenAI.
NewsBreak also pointed Reuters towards Zheng's emailed
response to Pearlstine, saying he recognized the problem and
asked his team to fix it.
OpenAI told Reuters its policies prohibited using its
technology to mislead people.
In 2022, Patch Media, which operates digital local news
feeds in every U.S. state, reached a $1.75 million settlement in
a lawsuit against NewsBreak for copyright infringement,
according to court documents reviewed by Reuters, which alleged
that NewsBreak republished Patch's news stories without
permission or credit.
Patch did not respond to a request for comment. NewsBreak
said the settlement was not an admission of wrongdoing.
Emmerich Newspapers, which operates newspapers in
Mississippi, Arkansas and Louisiana, reached a 2021 settlement
with NewsBreak in a lawsuit alleging copyright infringement
related to NewsBreak's use of Emmerich's content without
permission. NewsBreak said the settlement was "amicable."
Another copyright lawsuit is ongoing. The two parties are
"embroiled in additional lawsuits which we are vigorously
defending against," NewsBreak said.
Wyatt Emmerich, the company's president, said the lawsuit
against NewsBreak involved "verbatim copying of content". He
added: "What worries me in the future is that news aggregators
could use artificial intelligence to slightly rewrite our
stories which would make proving copyright infringement much
more difficult. I have witnessed instances of this happening
already on news aggregation sites."
CHINA ROOTS
NewsBreak is a privately held start-up, whose primary
backers are private equity firms San Francisco-based Francisco
Partners, and Beijing-based IDG Capital, NewsBreak told Reuters.
Francisco Partners declined to answer questions about its
investment in NewsBreak. IDG did not respond to repeated emailed
requests for comment.
In February, IDG Capital was added to a list of dozens of
Chinese companies the Pentagon said were allegedly working with
Beijing's military. IDG Capital told Bloomberg in February that
it has no association with the Chinese military and does not
belong on that list. NewsBreak did not comment on the finding.
Yidian, the Chinese aggregation company, divested from
NewsBreak in 2019 because "its management team at the time did
not understand the U.S. market", Zheng said. Until then, Li Ya,
the president of Phoenix New Media ( FENG ), a Chinese state-linked media
firm which held a 46.9% stake in Yidian, had been a director at
NewsBreak, according to corporate records.
Yidian continued to describe NewsBreak as its U.S. version
on its website until 2021, according to The Wire China.
Yidian in 2017 received praise from ruling Communist Party
officials for its efficiency in disseminating government
propaganda. Reuters found no evidence that NewsBreak censored or
produced news that was favourable to the Chinese government.
A NewsBreak spokesperson said there was no ongoing
commercial relationship with Yidian. Yidian, Phoenix New Media ( FENG )
and Li Ya did not respond to requests from Reuters for comment.
About half of NewsBreak's 200 employees are China-based
where they are engaged in R&D, the company said.
A 2022 company roster reviewed by Reuters showed that 100 of
NewsBreak's 137 engineers at the time were based in China.
Five of the former NewsBreak employees said CEO Zheng
divides his time between China and the United States.
Zheng, who was born in China, is a permanent resident of
the United States and his family relocated to the U.S. early
last year, the company said.
Reuters found five job advertisements NewsBreak posted on
Chinese job sites seeking data analysts or engineers for its
Beijing and Shanghai-based offices capable of "in-depth mining"
of "massive user behaviour data" from the app's U.S. users.
A Republican aide to the U.S. House of Representatives
Foreign Affairs Committee told Reuters the use of Chinese-based
engineers by Newsbreak raised possible concerns that American
user data can be accessed in China. The aide declined to be
identified because they were not authorised to speak to the
media.
In a recent high-profile case, U.S. officials warned that
TikTok, whose parent company is the Chinese firm ByteDance,
could be compelled by the Chinese government to use its
algorithm to control what kind of news is viewed by Americans
and hand over their data.
TikTok, the most downloaded short video app globally, with
170 million U.S. users, now faces a forced sale or a U.S. ban.
In response to Reuters questions, TikTok said it was
planning to offer third parties more access to examine its code
and verify the app functions as intended.
Zheng told Reuters that NewsBreak complies with U.S. data
and privacy laws and is maintained on U.S.-based Amazon ( AMZN )
servers. "Staff in China only access anonymous data stored on
AWS servers in the U.S.," he said. Amazon ( AMZN ) declined to comment.
NewsBreak also said that as a U.S.-based business it was not
subjected to Chinese data laws.
Pearlstine, the former NewsBreak consultant, said
NewsBreak's ability to demonstrate it is a U.S. company was
critical.
"The long term health of NewsBreak was dependent on its
being perceived as a California company and that the more the
leadership was in Mountain View, the better it would be for the
company," he said.