Alok Tandon, CEO, INOX Leisure said they are changing the way people watch movies and the three key features are luxury, technology and service.

“We don’t want people to just watch a movie but to live a movie and this is how INSIGNIA came into being,” he said. The endevour to take this experience to other parts of the country.

There are currently 9 screens, which are high-end INSIGNIA theaters, said Tandon. These theaters have got very good response, people love the experience and the food curated by Vicky Ratnani.

The occupancies, the retaliations of tickets is higher and there is no drag on our margins because of INSIGNIA screens, said Tandon, adding that in fact there is lot of demand for them.

Going forward, the expectation to continue focusing on growing ad revenues, said Tandon.

First Published:Mar 23, 2018 9:56 AM IST