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Instagram may launch Reels as separate app, the Information reports
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Instagram may launch Reels as separate app, the Information reports
Feb 26, 2025 4:25 PM

Feb 26 (Reuters) - Instagram is considering the launch

of a separate app for its short-form video feature, Reels, its

chief Adam Mosseri told staff this week, the Information

reported on Wednesday, citing a person who heard the remarks.

The Meta-owned company is looking to take advantage

of TikTok's uncertain status in the United States, aiming to

provide a similar video-scrolling experience, the report added.

Meta did not immediately respond to Reuters' request for

comment.

In January, Meta also announced a new video-editing app,

Edits, a move seemingly aimed at acquiring a share of the user

base of CapCut, a similar video-editing app owned by TikTok's

parent company, ByteDance.

Meta previously tried out a standalone video-sharing app

called Lasso in 2018, with the goal of competing with TikTok,

but the app did not gain much traction and the company later

shut it down.

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