04:28 AM EDT, 06/18/2025 (MT Newswires) -- Integral Ad Science ( IAS ) said Wednesday it has launched new contextual category reporting for Meta Platforms ( META ) .

The service expands ad measurement reporting on Facebook and Instagram, the company said.

The company said its optimization tools can align ad measurement reporting to more than 46 contextual categories, such as politics or religion, improving coverage and ad campaign performance.