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Integral Ad Science, Microsoft Extend Collaboration for Third-Party Ad Measurement

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Integral Ad Science, Microsoft Extend Collaboration for Third-Party Ad Measurement

Jun 25, 2024 8:01 AM

10:37 AM EDT, 06/25/2024 (MT Newswires) -- Integral Ad Science ( IAS ) said Tuesday it is expanding its collaboration with Microsoft's ( MSFT ) Advertising unit to provide post-bid third-party brand safety, viewability, and invalid traffic measurement across its platforms.

This includes the Microsoft Advertising Platform and Microsoft Invest, an enterprise-level omnichannel demand-side platform.

The collaboration is expected to allow advertisers to access verification reports on Microsoft's ( MSFT ) exclusive audience data, including in-market audiences, the company said.

Financial details weren't disclosed.

Price: 9.61, Change: -0.05, Percent Change: -0.57

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