09:06 AM EST, 11/14/2024 (MT Newswires) -- International Business Machines ( IBM ) will integrate its AI and data platform with the content platforms of TKO Group's ( TKO ) UFC under a new partnership, the companies said Thursday in a joint statement.

UFC's new Insights Engine will be built with IBM's ( IBM ) watsonx platform, the companies said. The new platform will provide branded insights, stats and graphics on UFC mixed martial arts matches.

Insights Engine is expected to debut next year, according to the companies.

Financial details of the partnership were not shared.

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