Interpublic Group Rolls Out New Service for Healthcare Marketers-February 2024-www.financetom.com

Interpublic Group Rolls Out New Service for Healthcare Marketers

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Interpublic Group Rolls Out New Service for Healthcare Marketers

Aug 29, 2024 9:42 AM

12:07 PM EDT, 08/29/2024 (MT Newswires) -- Interpublic Group (IPG) said Thursday it has launched a new offering for healthcare marketers that includes data-driven media expertise to health and wellness brands.

The Mediabrands Health offering will be a part of IPG Mediabrands, the company's media and marketing solutions division.

Melissa Gordon-Ring will lead Mediabrands Health, while former Initiative Head of Strategy Daniel Landers will be chief strategy officer, Interpublic said.

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