07:32 AM EDT, 07/09/2025 (MT Newswires) -- Interpublic Group of Companies ( IPG ) said Wednesday its video discovery platform for publishers, Primis, entered into an exclusive partnership with digital media group Absolute Sports.

As part of the partnership, the Primis online video player has been fully integrated across all Absolute Sports websites, including the global sports and entertainment platform Sportskeeda, Interpublic said.

The collaboration also includes access to advanced contextual targeting, demand integrations, and real-time performance insights, the company said.