NEW YORK, Sept 9 (Reuters) - Investment firm Daventry

Group has urged Kinaxis ( KXSCF ) to put itself up for sale,

calling the Canadian software company a high quality asset that

many buyers would pay a "healthy premium" to own.

Daventry, which has been an investor in Kinaxis ( KXSCF ) since March

2021, told the board of directors that years of errors have

caused the supply chain management software maker to be

undervalued but that new owners could repair the damage quickly.

Kinaxis' ( KXSCF ) problems are not related to its products nor the

market, Daventry wrote in a letter seen by Reuters, noting that

it sells some of the "stickiest software in the world."

Rather the issues are "self-inflicted and

execution-related," the letter said laying out how Kinaxis' ( KXSCF )

share price has dropped nearly 20% since the end of 2020 while

its rivals, including Manhattan Associates ( MANH ), have seen their

share price climb.

"The Board should immediately initiate a sale process and

allow another organization, whether a strategic or financial

sponsor, that understands how to scale a software business to

finally unlock Kinaxis's ( KXSCF ) value and capitalize on its strong

competitive positioning," the letter said.

Daventry Group LP, which together with its affiliates,

beneficially owns or controls approximately 1.4% of the

outstanding stock of Kinaxis Inc. ( KXSCF )

Kinaxis ( KXSCF ) had met with Daventry on Aug. 28, it said in a

statement, adding it was disappointed that the investment firm

published its letter rather than privately engaging the company

in talks.

The company's board will review the letter from

Daventry, it added.

The investment firm is making its recommendation just weeks

after the company said long-time CEO John Sicard will leave by

year's end. It worries the current board and its chair Bob

Courteau may bungle finding Sicard's replacement.

Recent executive turnovers "leave a massive vacuum in

leadership at Kinaxis ( KXSCF ) heading into the company's most important

selling months of the year, making the immediate initiation of a

sale process imperative," the letter said.