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Italy's Campari to sell Cinzano and Frattina brands for 100 mln euros
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Italy's Campari to sell Cinzano and Frattina brands for 100 mln euros
Jun 26, 2025 9:13 AM

MILAN, June 26 (Reuters) - Italian spirits group Campari

has agreed to sell its Cinzano vermouth and Frattina

grappa brands to domestic rival Caffo Group 1915 for 100 million

euros ($117 million), it said on Thursday.

The deal is part of Campari's efforts to streamline its

brand portfolio by selling non-core items to focus on its core

spirits business and reduce debt.

Both Cinzano and Frattina include also a sparkling wine

production alongside the vermouth and grappa which the two

brands, respectively, are famous for.

In 2024 net sales of Cinzano and Grappa Frattina amounted to

75 million euros and accounted for 2% of Campari's overall net

sales.

($1 = 0.8550 euros)

(Reporting by Elisa Anzolin; Editing by Valentina Za)

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