MILAN, Nov 7 (Reuters) - Italy's biggest bank Intesa

Sanpaolo said on Friday its Fideuram private banking

arm was launching a digital investment offer partnering with

BlackRock ( BLK ) in Belgium and Luxembourg.

Intesa teamed up with BlackRock ( BLK ) in 2024 to expand the

offering of Fideuram Direct, the digital wealth management

service it had launched two years earlier.

Fideuram Direct has reached 81,000 clients and 3.3 billion

euros ($3.85 billion) in assets under management, Intesa said.

Through a mobile phone app, Fideuram Direct offers

investment options such as Exchange Traded Funds (ETFs) from

BlackRock's ( BLK ) iShares, Europe's main ETF provider, it said.

Intesa plans to expand the digital service to include the

support of advisers whom clients can contact remotely.

"The initiative ... strengthens the Private Banking

Division's presence in the Belgian and Luxembourg markets, where

it already operates through Intesa Sanpaolo Wealth Management,"

the bank said.

Intesa said that in Belgium more than 80% of people access

banking services via apps at least once a month, and 26% report

increased use of digital channels compared to the previous year.

BlackRock's ( BLK ) People and Money Survey 2025 showed Belgium's

ETF market had grown by 43% since 2022, Intesa said, adding that

in Luxembourg, a financial hub, the client base was particularly

inclined towards advanced digital platforms.

($1 = 0.8575 euros)