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Japan's Honda eyes launching sub-$30,000 EV in North America, Nikkei says
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Japan's Honda eyes launching sub-$30,000 EV in North America, Nikkei says
Jan 28, 2025 1:54 AM

TOKYO (Reuters) - Japan's Honda Motor ( HMC ) plans to launch a small electric vehicle priced below $30,000 in North America by as early as 2026, the Nikkei newspaper said on Tuesday, as it plays catch-up in the battery-powered car market.

The automaker will produce the low-cost model locally, the Nikkei said, adding it will roll it out as part of its upcoming "Honda ( HMC ) 0 Series" EV lineup.

Honda ( HMC ) has previously said the series will be launched globally, starting from the North American market. A company spokesperson did not immediately respond to a comment request.

Japan's second-biggest automaker has been slow to step up sales of battery-powered vehicles, lagging behind U.S., European and Chinese rivals, including Tesla, Volkswagen and BYD.

The company is striving to have battery-powered and fuel-cell vehicles make up all of its new car sales by 2040.

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