08:01 AM EDT, 06/04/2025 (MT Newswires) -- JetBlue Airways ( JBLU ) on Wednesday launched Paisly, formerly JetBlue Travel Products, transforming it to a full-service, tech-driven travel services company that provides personalized travel services to customers of JetBlue ( JBLU ) and other airlines.

JetBlue ( JBLU ) said it has also expanded its partnership with United Airlines (UAL), with Paisly taking over United's non-air travel products such as hotels, car rentals, cruises, and insurance.

The non-flight services will now be managed by an in-house United team using Paisly's platform, expanding JetBlue's ( JBLU ) white-glove model to a broader customer base, JetBlue ( JBLU ) said.