NEW YORK, Sept 10 (Reuters) - JetBlue Airways ( JBLU )

CEO Joanna Geraghty said on Wednesday that 2025 has been a

challenging year so far, dealing a setback to the company's

"JetForward" strategy.

Speaking at a Washington D.C. gathering of aerospace executives

on Wednesday, Geraghty said the firm is well positioned to serve

premium customers, which has been a challenge for lower-cost

airlines. JetForward is the company's multi-year plan to boost

profits and deliver $800 million to $900 million in earnings

before interest and taxes through 2027.