12:04 PM EDT, 07/22/2024 (MT Newswires) -- Kellanova ( K ) said Monday that Interpublic Group's (IPG) FCB will be its global creative partner on priority brands, including Pringles, under an expanded partnership with the company.

The company will partner with the Martin Agency and MullenLowe across all Kellanova ( K ) regions, it said.

Kellanova ( K ) appointed Tombras as its lead creative and integrated marketing agency for selected smaller brands in the US, while Momentum will handle shopper marketing and promotions in North America, the company said.

"Publicis and its agencies will continue to lead creative across some snack brands and international cereal in Europe and now Latin America, as well as media for all North America brands and creative for Pop Tarts," Kellanova ( K ) said.

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