12:33 PM EDT, 08/28/2025 (MT Newswires) -- Keurig Dr Pepper ( KDP ) expanded its partnership with Walt Disney's ( DIS ) advertising division to deepen its marketing reach, with US college football serving as the anchor for brand engagement and broader consumer targeting as the long-term goal.

The collaboration builds on prior campaigns and will feature "creative sponsored content across marquee sports programming, augmented reality in-game integrations and precision marketing powered by retail and consumption data," Keurig Dr Pepper ( KDP ) said Thursday in a statement.

Keurig Dr Pepper ( KDP ) shares fell 0.4%, and Disney ( DIS ) eased 0.3%.

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