(Reuters) -Skims, founded by reality TV star and entrepreneur Kim Kardashian along with Jens Grede, said on Wednesday it had raised $225 million in new capital, valuing the apparel company at $5 billion.

Kardashian's ventures, which also include her cosmetics brand SKKN, have attracted young shoppers and benefited from her vast social media following.

The latest fundraising in the shapewear label was led by investment giant Goldman Sachs Alternatives with participation from BDT & MSD Partners' affiliated funds.

The company, which makes underwear, loungewear and shapewear, plans to use the new capital to expand its retail presence and grow internationally.

Skims, founded in 2019, said it is on track to exceed $1 billion in net sales in 2025.