On the new series of 'Kiska Brand Bajega - Industry Titans', Aditya Bhat speaks to the biggest intellectual minds behind some of India's biggest brands.

In today's edition Aditya uncovers the brand journey of India's largest and Asia's third largest paint corporation - Asian Paints with its MD & CEO Amit Syngle.

The homegrown brand with its roots from the time of independence to painting the world with its golden legacy and to becoming a brand synonymous with colours. The brand also stood out in the minds of consumers with its engaging marketing activities like with its famous character Gattu or be it popular campaigns like "Merawala Blue" and "Har Ghar Kucch Kehta Hain" that touched the hearts of consumers with its genius story telling.

Watch video to know more.

(Edited by : Bivekananda Biswas)