(Reuters) -NIQ Global, a consumer insights company backed by investment giant KKR, filed for an initial public offering in the United States on Friday.

The company joins a number of startups looking to list their shares in the coming months as the IPO market gradually recovers from a dry spell.

A spate of strong debuts by recently listed firms such as stablecoin giant Circle and debt collector Jefferson Capital ( JCAP ) indicates a growing investor appetite for new flotations.

NIQ Global expects to list on the NYSE, under the symbol "NIQ". J.P. Morgan, BofA Securities and UBS Investment Bank are among the underwriters for the IPO.

(Reporting by Niket Nishant in Bengaluru; Editing by Shinjini Ganguli)