10:34 AM EDT, 10/06/2025 (MT Newswires) -- Klarna's ( KLAR ) "customer-centric" approach, focus on innovation through artificial intelligence and strategic partnerships with JP Morgan (JPM), Worldpay (WDAY), Apple ( AAPL ) , and Alphabet's (GOOG, GOOGL) Google ( GOOG ) position the company for continued growth, analysts said Deutsche Bank, as they initiated coverage on the stock.

"Klarna's ( KLAR ) expanding ecosystem, encompassing the Klarna Card, Klarna Balance, and Klarna Media, creates multiple revenue streams beyond traditional MDR fees, offering investors exposure to a diversified and rapidly evolving fintech platform," the analysts said.

Klarna's ( KLAR ) emphasis on global expansion, especially in the United States, along with its "strong" brand recognition and high user engagement, strengthens its long-term growth prospects, Deutsche Bank said.

Analysts also said that Klarna's ( KLAR ) investment thesis rests on its potential to disrupt traditional payment networks and capture a significant chunk of the digital payments market.

Deutsche Bank has a buy rating on the stock and a $48 price target.

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