LOS ANGELES, Aug 25 (Reuters) - From K-pop trainee to
songwriter and now a leading singer in "KPop Demon Hunters,"
South Korean artist EJAE poured everything she knew about
popular Korean music into the Netflix ( NFLX ) project.
The animated film that has become a cultural phenomenon
includes the chart-topping hit "Golden," which EJAE performs.
"I just love how 'Golden' is a very hopeful song, so not
just America, but globally, everyone's resonating with it," the
singer told Reuters.
"It feels like we're all like connecting together," she
added.
The 33-year-old was signed by South Korea's SM Entertainment
when she was in her teens as a trainee, learning singing,
dancing and performing in anticipation of launching a career as
a K-pop artist.
Instead of singing, she initially became a songwriter and
producer who worked with popular groups such as Aespa, Twice,
Red Velvet, Nmixx and others to capture the authentic sound of
the genre.
"KPop Demon Hunters" debuted on the streaming platform on
June 20, quickly garnering global praise from critics and
audiences.
The story follows a trio of demon hunters that perform K-pop
music to both impress fans and combat demons.
A sing-along version of "KPop Demon Hunters" topped the domestic
box office over the weekend, in what appears to be a historic
first for streaming giant Netflix ( NFLX ).
The movie brought in an estimated $18 million from U.S. and
Canada box offices, according to IMDb's Box Office Mojo,
surpassing the $15.6 million for horror movie "Weapons."
"KPop Demon Hunters" centers on Rumi, the lead singer of the
group, with musical vocals provided by EJAE and a speaking voice
from Arden Cho.
Rumi struggles with her identity and fears that her two best
friends, Mira, voiced by May Hong, and Zoey, voiced by Ji-young
Yoo, won't accept her for who she really is.
The film was produced by Sony Pictures Animation.
While the fictional K-pop girl group called HUNTR/X has achieved
enormous real-life success, Cho has been surprised by some of
the audience reactions to the movie's music.
"Someone was saying that HUNTR/X voices were A.I.
(artificial intelligence) because it's so good," Cho said.
"It's so good that they were like, 'Oh, those singers must
be AI. ''No, we're real. We're here,' she added.
The movie's soundtrack has dominated the charts this summer,
boasting over 3 billion global streams to date, with breakout
hit "Golden" hitting #1 on the Billboard Hot 100 chart, Netflix ( NFLX )
reports.
The action-packed movie is also the highest-charting
soundtrack of 2025 so far with songs "How It's Done", "What It
Sounds Like" and "Free" also ranking with "Golden" in the top 10
most streamed songs for the week ending on August 14, according
to Luminate.
To create "Golden," which is getting Grammy Award buzz, EJAE
had to hit some high notes.
"Whenever Rumi sings, you know, they (the directors) really
wanted her to belt, show off her vocals because that's her role,
right?" EJAE said.
"So, yes, I put as many high notes as possible. And like, I
honestly found my range while singing 'Golden,'" she added.