Aug 25 (Reuters) - The sing-along version of the
animated film "KPop Demon Hunters", which has become a cultural
phenomenon, topped the domestic box office this weekend, in what
appears to be a historic first for streaming giant Netflix ( NFLX )
.
The movie, about a Korean girl group that battles demons,
brought in an estimated $18 million from U.S. and Canada box
offices, according to IMDb's Box Office Mojo.
It surpassed Warner Bros Discovery's ( WBD ) horror movie
"Weapons", which brought in $15.6 million in domestic ticket
sales in its third weekend in cinemas.
The film has become a juggernaut for Netflix ( NFLX ), dominating the
streaming charts this summer as well as producing a
chart-topping hit song, "Golden".
Its popularity gave Netflix ( NFLX ) an opening to reach a bigger
audience with a one-weekend-only event that landed in theaters
at a time when there were no other major releases.
The streaming service has long rejected broad, big-screen
releases for its films, except for limited theatrical runs that
make them eligible for Oscar consideration. Theater-owners also
have balked at screening films that viewers can watch at their
homes.
Netflix ( NFLX ) does not report ticket sales, though it said the
limited theatrical run featured more than 1,000 sold-out
screenings in theaters across the U.S, Canada, Australia, New
Zealand and the United Kingdom.
"KPop Demon Hunters" was produced by Sony Pictures Animation
and directed by Maggie Kang and Chris Appelhans.
In addition to "Golden", three other songs from the movie,
"How It's Done", "What It Sounds Like" and "Free", also rank
among the top 10 most streamed songs for the week ending on
August 14, according to Luminate.