04:29 AM EDT, 09/12/2025 (MT Newswires) -- Kyndryl ( KD ) and WPP's ( WPP ) VML unit said Friday they have formed a partnership to help brands deliver personalized customer experiences with the help of artificial intelligence and data.

The collaboration combines the Kyndryl Consult advisory services and Kyndryl Vital design and co-creation services with VML Enterprise Solutions.

The companies said the partnership's potential use cases include in financial services and retail.