04:39 PM EDT, 07/07/2025 (MT Newswires) -- Lamar Advertising ( LAMR ) said late Monday it has acquired the assets of Verde Outdoor, expanding its presence in the Midwest, Southeast and Mid-Atlantic markets.

The deal added over 1,500 billboard faces in 10 states to Lamar's portfolio, the company said.

Verde contributed its assets to Lamar Advertising Limited Partnership, the operating partnership subsidiary of Lamar that holds the company's assets, the firm said.

Verde owners received Lamar LP common units, which track the value of Lamar's class A stock, it added.