09:52 AM EST, 01/26/2026 (MT Newswires) -- Lands' End ( LE ) and brand management firm WHP Global have signed a joint venture agreement that will deliver $300 million in cash to Lands' End ( LE ), the companies said Monday.

Lands' End ( LE ) will contribute its intellectual property and related assets to the joint venture, while WHP Global will pay $300 million for a 50% ownership stake and lead the joint venture's global licensing and expansion strategy, according to a statement.

Lands' End ( LE ) will continue to have operational control of its direct to consumer and B2B businesses, as well as own 50% of the joint venture at closing, expected within H1, the companies said.

Net proceeds from the transaction will be used to fully repay Lands' End's ( LE ) $234 million outstanding term loan, and for general corporate purposes, the companies added.

Additionally, WHP Global plans to launch a tender offer for up to $100 million of Lands' End ( LE ) shares at $45 per share, after which it is expected to hold up to 7% of Lands' End ( LE ) outstanding shares, according to the statement.

Shares of Lands' End ( LE ) were up more than 30% in early trading Monday.

Price: 18.30, Change: +4.25, Percent Change: +30.25