iQIYI, Inc. ( IQ ) shares are trading higher premarket on Monday. The company introduced an ‘Extra Large Font’ feature on its app, enhancing accessibility for senior users and others with visual needs.

The ‘Extra Large Font’ feature expands iQIYI’s existing font size options, providing an even larger text size to meet diverse visual needs.

With a single click, the app adjusts its interface and functionality, offering a clearer and more user-friendly entertainment experience.

It also activates key accessibility enhancements, such as simplified poster layouts, a prominently placed voice search button, and streamlined navigation.

On the playback screen, captions and bullet comments are resized for better readability, audio volume can be amplified up to 300%, and color enhancement is enabled by default.

The ‘Extra Large Font’ function preserves key app features like the bottom navigation bar, membership center, and viewing history, ensuring an engaging user experience.

It enables senior users to easily explore iQIYI’s extensive content library, including the newly launched ‘Micro-Drama Theater’ and ‘Short-Drama Theater,’ offering diverse entertainment options to suit various tastes.

Last month, iQIYI launched a Standard VIP Family and Friends membership in mainland China, allowing members to add discounted accounts for shared access to its premium content library.

As of September 30, 2024, the company held RMB4.7 billion ($673.8 million) in cash, cash equivalents, short-term investments, and long-term restricted cash.

Price Action: IQ shares are up 7.24% at $2.37 premarket at the last check Monday.

Image via Shutterstock.

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