Sunil Raina, President & Business Head of Lava has stated that the company plans to transition its entire portfolio to 5G technology within the next year.

He noted that Lava's focus on the affordable segment, specifically in the price range of Rs 10,000 to Rs 15,000, was to bridge the digital divide and ensure that 5G connectivity is not limited to the elite but is available to all.

"The affordable segment of Rs 10,000-15,000 is something that Lava cracked first with the 5G offering because we want to make 5G accessible to the masses as early as possible. In the next year's time, Lava's entire portfolio will shift to 5G," Raina said in an interview with CNBC-TV18.

The company also welcomed the government's plan to impose import curbs on laptops, tablets, and personal computers.

On August 3, the government issued a notification imposing immediate restrictions on the import of laptops, tablets, and computers. However, on September 25, they announced a postponement in the enforcement of these restrictions.

Authorities now anticipate introducing the import limitations in late 2024, with a phased implementation plan set to be completed by November 25 of that year.

Lava's vision for the future also extends to the role of the Indian government. Raina emphasised the need for the government to encourage innovation through research and development (R&D) activities.

Watch the video for the entire discussion.

First Published:Sept 25, 2023 10:59 PM IST