May 7 (Reuters) - Levi Strauss has ended its
lawsuit accusing the Italian luxury fashion brand Brunello
Cucinelli of infringing its familiar, trademarked
rectangular pocket tab.
Levi notified a federal judge in Oakland, California on
Tuesday that it was dismissing the case with prejudice, meaning
it cannot be brought again. Settlement talks began shortly after
Levi sued in January.
Neither Levi nor its lawyers immediately responded to
requests for comment. A Brunello Cucinelli spokeswoman had no
immediate comment.
Levi accused Brunello Cucinelli of selling clothing that
contained "nearly identical" copies of its tab, which the
retailer of denim and other clothing trademarked in 1938, and
provided 14 photos illustrating the alleged infringement.
Based in San Francisco, Levi has in recent years filed
several lawsuits to protect its tabs, saying the sale of
infringing products would confuse consumers and cause
irreparable damage to its goodwill.
Levi brands also include Dockers and Beyond Yoga.
The company has settled similar lawsuits against Kering's
Yves Saint Laurent and LVMH's Kenzo.
The case is Levi Strauss & Co ( LEVI ) v Brunello Cucinelli USA Inc
et al, U.S. District Court, Northern District of California, No.
24-00399.