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Levi Strauss settles lawsuit against Italy's Brunello Cucinelli over trademarked tab
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Levi Strauss settles lawsuit against Italy's Brunello Cucinelli over trademarked tab
May 7, 2024 5:03 PM

May 7 (Reuters) - Levi Strauss has settled its

lawsuit accusing the Italian luxury fashion brand Brunello

Cucinelli of infringing its familiar, trademarked

rectangular pocket tab.

The settlement was confirmed by Levi, after the company

notified a federal judge in Oakland, California on Tuesday that

it was dismissing the case with prejudice, meaning it cannot be

brought again.

Levi accused Brunello Cucinelli of selling clothing that

contained "nearly identical" copies of its tab, which the

retailer of denim and other clothing trademarked in 1938, and

provided 14 photos illustrating the alleged infringement.

Settlement talks began shortly after Levi sued in January.

Terms of the settlement were not disclosed. Levi brands also

include Dockers and Beyond Yoga.

A Brunello Cucinelli spokeswoman had no immediate comment.

Based in San Francisco, Levi has in recent years filed

several lawsuits to protect its tabs, saying the sale of

infringing products would confuse consumers and cause

irreparable damage to its goodwill.

Levi has also settled similar lawsuits against Kering's

Yves Saint Laurent and LVMH's Kenzo.

The case is Levi Strauss & Co ( LEVI ) v Brunello Cucinelli USA Inc

et al, U.S. District Court, Northern District of California, No.

24-00399.

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