May 7 (Reuters) - Levi Strauss has settled its
lawsuit accusing the Italian luxury fashion brand Brunello
Cucinelli of infringing its familiar, trademarked
rectangular pocket tab.
The settlement was confirmed by Levi, after the company
notified a federal judge in Oakland, California on Tuesday that
it was dismissing the case with prejudice, meaning it cannot be
brought again.
Levi accused Brunello Cucinelli of selling clothing that
contained "nearly identical" copies of its tab, which the
retailer of denim and other clothing trademarked in 1938, and
provided 14 photos illustrating the alleged infringement.
Settlement talks began shortly after Levi sued in January.
Terms of the settlement were not disclosed. Levi brands also
include Dockers and Beyond Yoga.
A Brunello Cucinelli spokeswoman had no immediate comment.
Based in San Francisco, Levi has in recent years filed
several lawsuits to protect its tabs, saying the sale of
infringing products would confuse consumers and cause
irreparable damage to its goodwill.
Levi has also settled similar lawsuits against Kering's
Yves Saint Laurent and LVMH's Kenzo.
The case is Levi Strauss & Co ( LEVI ) v Brunello Cucinelli USA Inc
et al, U.S. District Court, Northern District of California, No.
24-00399.