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Levi Strauss warns of delay in reaching $10 bln revenue target, FT reports
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Levi Strauss warns of delay in reaching $10 bln revenue target, FT reports
Oct 3, 2024 12:49 AM

Sept 24 (Reuters) -

Levi Strauss' target of hitting $9 billion to $10

billion in revenue by 2027 would be pushed back as rising costs

of living hits Western consumers, even as the company expands

store openings, the Financial Times reported on Tuesday.

The denim maker had first set those goals in 2022.

Levi Strauss, which owns over 1,200 company-operated

stores across 38 countries, reported net revenues of $6.2

billion in the year ended November 26, 2023 - almost the same as

the year earlier.

CEO Michelle Gass told FT that the company will "do our

homework again" before giving investors a more precise timeline

on its revenue goals.

Levi Strauss did not did not immediately respond to a

Reuters request for comment.

In June, a company executive had said that the retailer

was on track to open 100 net new stores in 2024 globally.

The company's finance and growth chief Harmit Singh told

the Financial Times its topline goals would most likely "be

pushed out a couple of years."

While the company's target US consumers - those earning

more than $100,000 annually - were "in a better place" than

earlier this year, more cost-conscious shoppers continued to be

under pressure, he told the newspaper.

CEO Gass plans to win more female shoppers - who

account for a third of its total customers- by selling more

dresses and skirts, FT said.

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