10:31 AM EDT, 07/31/2025 (MT Newswires) -- LifeMD ( LFMD ) said Thursday it has named Shayna Webb Dray as chief operating officer, who recently served as the company's senior vice president of operations.

The company also expanded its Chief Marketing Officer Jessica Friedeman's role to chief marketing and product officer, and promoted Jacob Ellison, vice president of analytics, to chief analytics officer.

Shares of the company were up 2.6% in recent trading.

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