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Like a pop star, Nvidia's CEO Huang stirs up 'Jensanity' in Taiwan
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Like a pop star, Nvidia's CEO Huang stirs up 'Jensanity' in Taiwan
Jun 5, 2024 1:47 AM

TAIPEI, June 5 (Reuters) - In the week and a half since

Nvidia ( NVDA ) CEO Jensen Huang arrived in Taiwan, his every

move has been breathlessly followed.

Huang, the local boy who made good, is the subject of

wall-to-wall coverage on Taiwanese television and reporters

trail him constantly. He was mobbed by attendees at the Computex

tech trade fair and has featured in thousands of social media

posts.

Broadcasters have highlighted each restaurant Huang has

dined at, resulting in booming business for the lucky eateries.

"Jensanity", as some Taiwanese have taken to calling his

sky-high popularity, has taken over the island.

At Computex, a leather-jacket clad Huang, holding a plastic

cup of beer, shouted to a group of people crowding around him:

"Who makes the best graphics cards?"

"Nvidia ( NVDA )!" they shouted back.

For fans, the co-founder and leader of the AI chip giant -

now the third-most valuable company in the U.S. and key to the

artificial intelligence revolution - is only getting his due.

"He's just such an inspiration - he's one of us," said

engineer Hol Chang, 38, as he waited to hear Huang speak at

Computex this week. "What he is doing will change the world."

"He's like a pop star. That's how we view him," said Amanda

Shih, who works in finance and was happy to have seen him at

Computex after missing out on a ticket to a speech he gave at

Taipei's elite National Taiwan University on Sunday.

His fame in Taiwan prompts bemusement from Nvidia ( NVDA ) colleagues

and executives in the chip industry. Others note this intense

interest never happens in the U.S. In Silicon Valley, where

Nvidia ( NVDA ) is based, he's sometimes but not always recognised.

Huang, 61, who was born in the southern city of Tainan,

Taiwan's historic capital, before emigrating to the United

States at the age of 9, has returned the love.

He has hobnobbed with the likes of Morris Chang, the retired

founder of Taiwanese chip behemoth TSMC at the popular

Ningxia Night Market, but has also taken time to meet with

ordinary admirers.

He's patiently stopped to pose for selfies, answer questions

about what he has eaten and sign autographs including a less

conventional signature request from one female fan to sign her

top across her chest.

On Saturday night, Huang threw the first ball at a baseball

game in Taipei, and apologised to the crowd for his poor

Mandarin which he said he had only learned in the United States.

"I want to tell you that I am very grateful that you made me

and our company Nvidia ( NVDA ) feel so welcome in Taiwan. Taiwan is the

home of Nvidia's ( NVDA ) very treasured partners," he said in English,

before reeling off names such as TSMC and Foxconn.

He regularly speaks Taiwanese when out on the streets in

Taiwan and at press events. The language is closely associated

with those who champion Taiwan's separate identity from China,

though it is also spoken in China's Fujian province and is

generally known as Hokkien.

"In the past, some people looked down on Taiwanese. Now

Jensen Huang, the 'three trillion dollar man', naturally uses

his mother tongue," Wang Ting-yu, a senior lawmaker for Taiwan's

ruling Democratic Progressive Party, wrote in a Facebook post.

Huang's comments that he was thinking of building another

research and development centre in Taiwan, maybe in the southern

cities of Tainan and Kaohsiung, where a lot of tech

manufacturing already takes place, sparked light-hearted but

still serious pitches by both cities' mayors on Facebook.

"I've got a sailing license myself. If future Nvidia ( NVDA )

employees get welcomed to Kaohsiung, we will include three boat

seats, so they can go out to sea at any time," the city's mayor

Chen Chi-mai wrote above a picture of himself captaining a

sailboat.

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