TAIPEI, June 5 (Reuters) - In the week and a half since
Nvidia ( NVDA ) CEO Jensen Huang arrived in Taiwan, his every
move has been breathlessly followed.
Huang, the local boy who made good, is the subject of
wall-to-wall coverage on Taiwanese television and reporters
trail him constantly. He was mobbed by attendees at the Computex
tech trade fair and has featured in thousands of social media
posts.
Broadcasters have highlighted each restaurant Huang has
dined at, resulting in booming business for the lucky eateries.
"Jensanity", as some Taiwanese have taken to calling his
sky-high popularity, has taken over the island.
At Computex, a leather-jacket clad Huang, holding a plastic
cup of beer, shouted to a group of people crowding around him:
"Who makes the best graphics cards?"
"Nvidia ( NVDA )!" they shouted back.
For fans, the co-founder and leader of the AI chip giant -
now the third-most valuable company in the U.S. and key to the
artificial intelligence revolution - is only getting his due.
"He's just such an inspiration - he's one of us," said
engineer Hol Chang, 38, as he waited to hear Huang speak at
Computex this week. "What he is doing will change the world."
"He's like a pop star. That's how we view him," said Amanda
Shih, who works in finance and was happy to have seen him at
Computex after missing out on a ticket to a speech he gave at
Taipei's elite National Taiwan University on Sunday.
His fame in Taiwan prompts bemusement from Nvidia ( NVDA ) colleagues
and executives in the chip industry. Others note this intense
interest never happens in the U.S. In Silicon Valley, where
Nvidia ( NVDA ) is based, he's sometimes but not always recognised.
Huang, 61, who was born in the southern city of Tainan,
Taiwan's historic capital, before emigrating to the United
States at the age of 9, has returned the love.
He has hobnobbed with the likes of Morris Chang, the retired
founder of Taiwanese chip behemoth TSMC at the popular
Ningxia Night Market, but has also taken time to meet with
ordinary admirers.
He's patiently stopped to pose for selfies, answer questions
about what he has eaten and sign autographs including a less
conventional signature request from one female fan to sign her
top across her chest.
On Saturday night, Huang threw the first ball at a baseball
game in Taipei, and apologised to the crowd for his poor
Mandarin which he said he had only learned in the United States.
"I want to tell you that I am very grateful that you made me
and our company Nvidia ( NVDA ) feel so welcome in Taiwan. Taiwan is the
home of Nvidia's ( NVDA ) very treasured partners," he said in English,
before reeling off names such as TSMC and Foxconn.
He regularly speaks Taiwanese when out on the streets in
Taiwan and at press events. The language is closely associated
with those who champion Taiwan's separate identity from China,
though it is also spoken in China's Fujian province and is
generally known as Hokkien.
"In the past, some people looked down on Taiwanese. Now
Jensen Huang, the 'three trillion dollar man', naturally uses
his mother tongue," Wang Ting-yu, a senior lawmaker for Taiwan's
ruling Democratic Progressive Party, wrote in a Facebook post.
Huang's comments that he was thinking of building another
research and development centre in Taiwan, maybe in the southern
cities of Tainan and Kaohsiung, where a lot of tech
manufacturing already takes place, sparked light-hearted but
still serious pitches by both cities' mayors on Facebook.
"I've got a sailing license myself. If future Nvidia ( NVDA )
employees get welcomed to Kaohsiung, we will include three boat
seats, so they can go out to sea at any time," the city's mayor
Chen Chi-mai wrote above a picture of himself captaining a
sailboat.