07:03 AM EDT, 06/11/2025 (MT Newswires) -- LiveRamp ( RAMP ) said Wednesday that it has partnered with Walgreens Boots Alliance's ( WBA ) retail media unit, Walgreens Advertising Group, to improve access to first-party data and scale audience insights.
LiveRamp ( RAMP ) said the collaboration will allow Walgreens Advertising Group to offer advertisers more control over LiveRamp's ( RAMP ) data collaboration platform.