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Logitech has made progress in shifting production from China, CEO says
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Logitech has made progress in shifting production from China, CEO says
Jul 30, 2025 6:38 AM

ZURICH, July 30 (Reuters) - Logitech International

is "well on track" with plans to move production lines

out of China to manage the impact of U.S. President Donald

Trump's tariffs, Chief Executive Hanneke Faber said on

Wednesday.

Logitech products, such as keyboards and mice, produced in China

and bound for the United States, face U.S. tariffs of up 30%.

That level could change depending on the outcome of ongoing

talks.

The company is seeking by the end of this year to reduce the

amount of its products made in China to 10% of the total

imported by the United States. Already it has fallen from 40%.

"We are a little bit better than 30% now. We are well on track,"

Faber told Reuters on Wednesday after Logitech reported its

first-quarter results.

It is switching production lines to Malaysia, Mexico,

Taiwan, Thailand and Vietnam - countries where it works with

contract manufacturers.

"The manufacturing diversification that we've been doing out

in Asia and in Mexico is exemplary," she added. "We're not

seeing any material cost increases from moving stuff around and

that's quite a feat."

Logitech has also increased its prices in the United States

by 10% to offset the impact of tariffs, but says it does not

plan further price hikes.

Faber also said the company would continue to invest in new

products and seek to control costs as it adapts to economic

uncertainty.

"The tariffs are not a small thing, but we've been super

agile, changing plans at a moment's notice," Faber said. "That's

what we'll continue to do."

The Swiss-U.S. company has also benefited from an increased

focus on business customers that has included setting up

specialist sales teams and launching products.

Its sales of video conferencing equipment grew at more than

double the company's overall rate.

Faber said the business-to-business operation that caters

for offices, hospitals and schools was "a big strategic

priority".

"Logitech is a consumer company, but we've quietly built

about 40% of our business into a B2B business. "We're still

relatively young, so we are building up our capabilities."

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