financetom
Business
financetom
/
Business
/
Logitech has made progress in shifting production from China, CEO says
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Logitech has made progress in shifting production from China, CEO says
Jul 30, 2025 6:38 AM

ZURICH (Reuters) -Logitech International is "well on track" with plans to move production lines out of China to manage the impact of U.S. President Donald Trump's tariffs, Chief Executive Hanneke Faber said on Wednesday.

Logitech products, such as keyboards and mice, produced in China and bound for the United States, face U.S. tariffs of up 30%. That level could change depending on the outcome of ongoing talks.

The company is seeking by the end of this year to reduce the amount of its products made in China to 10% of the total imported by the United States. Already it has fallen from 40%.

"We are a little bit better than 30% now. We are well on track," Faber told Reuters on Wednesday after Logitech reported its first-quarter results. 

It is switching production lines to Malaysia, Mexico, Taiwan, Thailand and Vietnam - countries where it works with contract manufacturers.

"The manufacturing diversification that we've been doing out in Asia and in Mexico is exemplary," she added. "We're not seeing any material cost increases from moving stuff around and that's quite a feat."

Logitech has also increased its prices in the United States by 10% to offset the impact of tariffs, but says it does not plan further price hikes.

Faber also said the company would continue to invest in new products and seek to control costs as it adapts to economic uncertainty.

"The tariffs are not a small thing, but we've been super agile, changing plans at a moment's notice," Faber said. "That's what we'll continue to do."

The Swiss-U.S. company has also benefited from an increased focus on business customers that has included setting up specialist sales teams and launching products.

Its sales of video conferencing equipment grew at more than double the company's overall rate.

Faber said the business-to-business operation that caters for offices, hospitals and schools was "a big strategic priority".

"Logitech is a consumer company, but we've quietly built about 40% of our business into a B2B business. "We're still relatively young, so we are building up our capabilities."

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
Suzlon's S144–3 MW wind turbines get big boost from Indian government
Suzlon's S144–3 MW wind turbines get big boost from Indian government
Nov 15, 2023
Th Suzlon wind turbines received the RLMM (Revised List of Models & Manufacturers) listing from the Ministry of New and Renewable Energy, marking an important milestone for the successful commercialisation of the product. Shares of Suzlon Energy Ltd ended at ₹40.49, up by ₹1.85, or 4.79%, on the BSE.
This sustainable jewellery brand is luring some women away from gold
This sustainable jewellery brand is luring some women away from gold
Oct 30, 2023
Aulerth's offerings range from ₹5,000 to as high as ₹2.8 lakh. Are women willing to spend this much on jewellery made from scrap? Founder and CEO Vivek Ramabhadran definitely believes so. Aulerth produces couture-inspired pieces in association with designers like JJ Valaya, Suneet Varma, among others. It has reported 33% repeat customers in the past year and expects a spike to 40% soon.
Tata Power Renewable Energy wins 200-MW project in collaboration with SJVN
Tata Power Renewable Energy wins 200-MW project in collaboration with SJVN
Nov 28, 2023
The firm and dispatchable renewable energy (FDRE) project, designed with a hybrid of solar, wind, and battery storage, is aimed at providing a stable and dispatchable energy supply during peak hours. Shares of Tata Power Company Ltd ended at ₹270.75, up by ₹12.60, or 4.88%, on the BSE.
SJVN secures 200-MW wind power project at ₹3.24 per unit
SJVN secures 200-MW wind power project at ₹3.24 per unit
Nov 16, 2023
Projected to generate 482 million units in its inaugural year post-commissioning, the cumulative energy generation over a 25-year span is anticipated to reach 12,050 million units. Shares of SJVN Ltd ended at ₹75.17, down by ₹0.50, or 0.66%, on the BSE.
Copyright 2023-2026 - www.financetom.com All Rights Reserved