Investors with a lot of money to spend have taken a bearish stance on Comcast ( CMCSA ) .

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with CMCSA, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 8 uncommon options trades for Comcast ( CMCSA ).

This isn't normal.

The overall sentiment of these big-money traders is split between 25% bullish and 50%, bearish.

Out of all of the special options we uncovered, 4 are puts, for a total amount of $232,662, and 4 are calls, for a total amount of $173,884.

What's The Price Target?

Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $29.5 to $32.5 for Comcast ( CMCSA ) over the recent three months.

Volume & Open Interest Trends

Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.

This data can help you track the liquidity and interest for Comcast's ( CMCSA ) options for a given strike price.

Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Comcast's ( CMCSA ) whale activity within a strike price range from $29.5 to $32.5 in the last 30 days.

Comcast Option Activity Analysis: Last 30 Days

Largest Options Trades Observed:

About Comcast

Comcast ( CMCSA ) is made up of three parts. The core cable business owns networks capable of providing television, internet access, and phone services to 65 million US homes and businesses, or nearly half of the country. The firm provides services to about half of the locations in this territory. Comcast ( CMCSA ) acquired NBCUniversal from General Electric in 2011. Following the spinoff of several cable networks, including CNBC, MSNBC, and USA, NBCU now consists of the NBC network, several local NBC affiliates, Bravo, the Peacock streaming platform, Universal Studios, and several theme parks. Finally, Sky, acquired in 2018, is a large television provider in the UK and Italy.

Having examined the options trading patterns of Comcast ( CMCSA ), our attention now turns directly to the company. This shift allows us to delve into its present market position and performance

Current Position of Comcast

Trading volume stands at 11,917,712, with CMCSA's price up by 0.71%, positioned at $28.79.

RSI indicators show the stock to be may be approaching overbought.

Earnings announcement expected in 1 days.

Professional Analyst Ratings for Comcast

4 market experts have recently issued ratings for this stock, with a consensus target price of $35.25.

Maintaining their stance, an analyst from Bernstein continues to hold a Market Perform rating for Comcast ( CMCSA ), targeting a price of $32.

An analyst from B of A Securities upgraded its action to Buy with a price target of $37.

An analyst from Barclays persists with their Equal-Weight rating on Comcast ( CMCSA ), maintaining a target price of $28.

An analyst from Benchmark persists with their Buy rating on Comcast ( CMCSA ), maintaining a target price of $44.

Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.