* Lucid's robotaxi concept has no steering wheels or

pedals

* Lucid's self-driving tech subscription priced $69-$199

monthly

* Tesla's Cybercab mass production to start in April

(Rewrites throughout, adds details)

March 12 (Reuters) - Lucid unveiled a

two-seater robotaxi concept without steering wheel and pedals,

and launched new self-driving tech subscriptions, as the

electric-vehicle maker laid out its roadmap for the technologies

at an investor day event on Thursday.

The unveilingdeepens Lucid's push into fully autonomous

vehicles, potentially putting it in direct competition with

Tesla's Cybercab as automakers race to build a

driverless future.

The Elon Musk-led company last month said its first Cybercab

had officially rolled off the production line at its Gigafactory

in Texas. Tesla expects to begin mass production of Cybercab in

April.

Lucid said its two-seater robotaxi will have 40% lower

operating cost and would have an efficiency figure of around 5.5

miles per kilowatt hour. The company did not provide more

details on timeline or pricing.

The company is taking a dual-pronged approach, partnering

with other firms for robotaxis, while selling EVs with similar

self-driving capabilities.

The company has alsopartnered with Uber and Nuro to

commercialize a robotaxi based on its Gravity SUVs this year.

Lucid, known for its luxury Air sedans, is also racing to launch

a more affordable mid-size EV platform to broaden its customer

base.

MONTHLY SUBSCRIPTION STARTS AT $69

Lucid's monthly subscription for its self-driving technology

would be priced between $69 and $199 depending on the level of

autonomous driving capability a customer chooses, the EV maker

said.

Bigger rivals Rivian and Tesla have also shifted to

subscription-based systems in recent months, reflecting

automakers' increasing focus ondiversifying their businesses to

software and recurring revenue streams.

Last month, Tesla shifted to a subscription plan for Full

Self-Driving at $99, with its vehicle owners no longer being

able to purchase the feature as a one-time, permanent option.

Musk has since said the $99 monthly price will rise "as FSD's

capabilities improve."

Rivian launched its in-house driver assistance system,

Autonomy+, at $49.99 per month or $2,500 as a one-time purchase,

undercutting Tesla's pricing.