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Investors doubt Lufthansa's ability to meet new targets
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Airline faces labour challenges with possible pilot
strikes
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Streamlining efforts may aid Lufthansa turnaround
By Ilona Wissenbach and Joanna Plucinska
FRANKFURT/LONDON, Oct 29 (Reuters) - Lufthansa's
CEO last year described the German airline group's
flagship carrier as a "problem child".
Now, despite a turnaround plan, that label is proving hard
to remove.
Although Carsten Spohr is trying to change things with
cost-cutting, centralising operations and streamlining a complex
fleet, the group, which reports third quarter earnings on
Thursday, has slipped further behind Air France-KLM
and British Airways owner IAG.
Lufthansa stock has inched higher, but shares in IAG and Air
France-KLM have risen by 92% and 15.7% respectively. Meanwhile,
its group operating margin narrowed to 4.4% last year, down from
7.6% in 2023, with analysts predicting 4.8% for 2025.
"We definitely lagged behind some of our competitors when it
comes to financial performance, and also, until this summer, we
lagged behind operational performance," Spohr said last month.
The changes Lufthansa is making, such as a 20% cut to
administrative jobs and retiring old planes, should help it hit
an 8% to 10% operating margin between 2028 and 2030.
"Lufthansa is a 'show-me story'", said Ingo Speich, head of
corporate governance at Lufthansa investor Deka Investment,
adding: "It still has to show that it can achieve its targets".
'LUFTHANSA IS FOCUSED ON THE RIGHT THINGS'
Investors and analysts said Lufthansa was trying to move in
the right direction.
"Lufthansa, to its credit, is focused on the right things:
namely, driving productivity up, and cost out," said Bernstein
analyst Alex Irving.
Its new plusher Allegris cabin means it can maximize premium
seat and product sales, driving more revenue as Boeing ( BA )
deliveries with the format finally land after a long delay.
A decision to cut 4,000 administrative positions over the
next five years was also well-received by the market.
However, Lufthansa's plans could get sidetracked as it
battles more urgent and pressing fires, like supply chain snags
on its long-awaited Boeing ( BA ) jets and tough union negotiations.
Lufthansa announced two profit warnings last year as strikes
caused costs to spiral, hampering plans to widen its margin. It
has yet to reach a deal with its pilots' union and the threat of
possible strike talks still looms.
"We think (the) outlook will dominate results given the
potential for a pilots' strike," said UBS analyst Jarrod Castle.
GOOD LONG-TERM STRATEGY; WEAKNESS IN EXECUTION
Lufthansa also wants to streamline its complex structure,
which includes six hubs and nine passenger airline brands
ranging from ITA Airways to Eurowings.
"This multitude of brands is confusing for customers and
apparently hard for management to control," Hendrik Schmidt, a
corporate governance expert at German asset manager DWS, said.
Global headwinds are also rising, including an expensive U.S.
government shutdown that has hit the airline sector and softness
in transatlantic travel.
Deka's Speich is in two minds over the outlook.
"Lufthansa is (a) contradictory company. On the one hand, the
long-term strategy is right," Speich said, adding: "On the other
hand, there has been weakness in execution in the past".