05:28 PM EDT, 05/21/2024 (MT Newswires) -- Lululemon Athletica ( LULU ) said late on Tuesday that Jonathan Cheung, Global Creative Director, will drive its product design and innovation roadmap while continuing to oversee design, innovation, and product development following the departure of Sun Choe, its chief product officer.

The move comes into effect immediately. The company does not intend to replace the role of chief product officer.

Cheung will report to Calvin McDonald, the company's chief executive officer.

Choe resigned and will leave the company later this month to "pursue another opportunity," Lululemon said.

"Cheung has a successful track record with more than 30 years of experience in senior creative leadership roles at global brands," the company added.

lululemon also plans to create a new team, comprising heads of its merchandising and brand functions, to scale its global and regional strategies.

Shares of the company dropped 2.5% in after-hours activity.

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