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Lyft Committed to Remaining 'Competitive' in Pricing, Focused on Service Quality, RBC Says
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Lyft Committed to Remaining 'Competitive' in Pricing, Focused on Service Quality, RBC Says
Mar 17, 2025 8:26 AM

11:12 AM EDT, 03/17/2025 (MT Newswires) -- Lyft ( LYFT ) plans to remain "competitive" in its pricing and is also focused on the inputs of service quality and reliability instead of on efforts to gain market share, RBC said in a Monday note to clients following investor meetings with the company last week.

RBC analysts said they believe Lyft ( LYFT ) is not being given enough credit for "merely competing with" Uber Technologies ( UBER ) . The company's loss of a partnership with Delta Air Lines ( DAL ) will have some near-term impact but pipelines are still "strong" and the DoorDash ( DASH ) collaboration has resulted in better-than-expected downloads, analysts led by Brad Erickson said.

The ride-hailing firm is also committed to achieving its 10% year-over-year efficiency/ride targets "where it expects to be able to continue to pull levers in achieving those targets," the analysts said, adding that the ride-hailing industry is an "attractive, secularly growing" space.

RBC maintained an outperform rating on Lyft's ( LYFT ) stock with a $21 price target.

LYFT ( LYFT ) shares were up 1.1% in recent trading.

Price: 12.05, Change: +0.13, Percent Change: +1.09

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