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Madison Square Garden, PepsiCo Expand Partnership

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Madison Square Garden, PepsiCo Expand Partnership

Mar 5, 2025 6:26 AM

09:03 AM EST, 03/05/2025 (MT Newswires) -- Madison Square Garden Entertainment ( MSGE ) , Madison Square Garden Sports ( MSGS ) , and Sphere Entertainment ( SPHR ) said Wednesday that they have renewed and expanded their partnership with PepsiCo ( PEP ) .

Financial terms were not disclosed.

Under the terms of the partnership, the companies said PepsiCo's ( PEP ) beverage and snack food brands will have an expanded presence at venues and properties in New York, Chicago, and Las Vegas, including Madison Square Garden, Radio City Music Hall, The Chicago Theatre, and the Sphere.

PepsiCo ( PEP ) products will also have a strong presence during MSG Networks' live game coverage, the companies said.

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