10:34 AM EDT, 09/16/2025 (MT Newswires) -- Madison Square Garden Sports ( MSGS ) said Tuesday it entered a multi-year partnership with GAME 7 that will have the sports and entertainment brand feature on all New York Rangers' game jerseys, starting Sept. 21.

The GAME 7 logo will also appear on jerseys sold at Madison Square Garden's in-arena store locations, according to the company.

GAME 7 will collaborate with the New York Rangers during the upcoming season on merchandise as well as a content series to be shown across the ice hockey team's digital channels, the company said.

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