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Magnite Ad Server Selected by Telus for Connected TV Business
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Magnite Ad Server Selected by Telus for Connected TV Business
Jul 9, 2024 7:27 AM

10:07 AM EDT, 07/09/2024 (MT Newswires) -- Magnite ( MGNI ) said Tuesday that Telus ( TU ) has selected the company's SpringServe ad server and Magnite Streaming SSP for ad technology solutions in Canada.

Financial terms weren't disclosed.

Telus ( TU ) is activating its set-top box, streaming and online video inventory on Magnite's ( MGNI ) SpringServe ad server while Magnite's ( MGNI ) Streaming SSP will enable Telus ( TU ) to manage and monetize its connected TV inventory, Magnite ( MGNI ) said.

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