04:43 AM EDT, 09/10/2024 (MT Newswires) -- Magnite ( MGNI ) unveiled a partnership with TF1 PUB of France to "streamline access" to the broadcaster and support its digital acceleration.

The advertising company said early Tuesday that it plans to integrate into TF1 PUB's existing advertising stack to help "optimize programmatic spend."

TF1 PUB, a multi-media advertising network, expects to "unlock" demand through Magnite's ( MGNI ) streaming platform and international agency relationships.

Earlier this year, the TF1 Group launched a streaming platform TF1+, Magnite ( MGNI ) said. The platform is said to have 35 million monthly streamers.

Financial details of the partnership weren't disclosed.

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