06:03 AM EST, 01/15/2025 (MT Newswires) -- Magnite ( MGNI ) said late Tuesday that it strengthened its partnership with Samsung Ads to enable programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines, and Thailand.

The company said advertisers will now have programmatic access to premium video inventory on Samsung's free ad-supported streaming service, Samsung TV Plus, launched across Southeast Asia late last year.

The service provides free, instant access to a wide range of live TV channels, including shows like MythBusters, Survivor, Deal or No Deal, and Red Bull TV, with more global and local channels set to launch in early 2025, it added.