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Magnum CEO dismisses B&J's sale talk, eyes ice cream market share as listing nears
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Magnum CEO dismisses B&J's sale talk, eyes ice cream market share as listing nears
Sep 10, 2025 2:35 AM

LONDON (Reuters) -Magnum CEO Peter ter Kulve dismissed any talk of selling Ben & Jerry's on Wednesday after its co-founders called for the brand to be spun off, adding that the company was focused on reclaiming market share and volume growth as its November listing approaches.

Ben & Jerry's seized the spotlight at the new Magnum Ice Cream Company's investor day on Tuesday, renewing a call for its own spin-off as Unilever's ice cream unit presented plans to investors and giving the new firm a major headache as it tries to boost growth and win over health-conscious consumers.

"Ben & Jerry's is not for sale," ter Kulve said in an interview.

Asked about an approach led by Ben & Jerry's co-founders Ben Cohen and Jerry Greenfield to buy the brand last year, ter Kulve said: "I have not been privy to any discussion between Unilever and Ben & Jerry.

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