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Magnum CEO dismisses B&J's sale talk, eyes ice cream market share as listing nears
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Magnum CEO dismisses B&J's sale talk, eyes ice cream market share as listing nears
Sep 10, 2025 2:35 AM

LONDON, Sept 10 (Reuters) - Magnum CEO Peter ter Kulve

dismissed any talk of selling Ben & Jerry's ( UL ) on Wednesday after

its co-founders called for the brand to be spun off, adding that

the company was focused on reclaiming market share and volume

growth as its November listing approaches.

Ben & Jerry's ( UL ) seized the spotlight at the new Magnum Ice

Cream Company's investor day on Tuesday, renewing a call for its

own spin-off as Unilever's ( UL ) ice cream unit presented plans to

investors and giving the new firm a major headache as it tries

to boost growth and win over health-conscious consumers.

"Ben & Jerry's ( UL ) is not for sale," ter Kulve said in an

interview.

Asked about an approach led by Ben & Jerry's ( UL ) co-founders Ben

Cohen and Jerry Greenfield to buy the brand last year, ter Kulve

said: "I have not been privy to any discussion between Unilever ( UL )

and Ben & Jerry.

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