01:39 PM EDT, 03/27/2025 (MT Newswires) -- Marcus' (MCS) theater unit extended a partnership with Screenvision Media for premium preshow video advertising.

"Platinum" inventory will be added to Marcus theater screens prior to the final two trailers following the "Front+Center" preshow, Screenvision Media said Thursday in a statement.

"Our relationship with Marcus spans 16 years, and this latest extension further underscores the strength of our partnership," said Darryl Schaffer, Screenvision's chief partnership officer. "The enthusiasm for the 2025 box office is returning to levels we have not seen in years."

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