Shares of cloud-based digital advertising management company Marin Software Inc ( MRIN ) are trading higher Wednesday after the company announced upgrades to its Microsoft Corp ( MSFT ) advertising integration.

What Happened: After the market close on Tuesday, Marin announced upgrades to its integration with Microsoft Advertising that connects Microsoft's ( MSFT ) intelligent Automated Bidding and first-party conversion data with Marin's AI-powered budget optimization. 

The company said brands can now use Marin to ensure the right amount of spend and allocation of marketing funds across Microsoft Advertising campaigns and other search programs.

Key benefits of Marin's integration with Microsoft ( MSFT ) include cross-account and publisher budget management tools, spend optimization, budget pacing and enhanced conversion metrics. 

"At Marin Software ( MRIN ), we are committed to empowering marketers with innovative solutions to augment publisher tools, drive performance, and exceed their goals," said Chris Lien, CEO of Marin Software ( MRIN ).

"Our enhanced integration with Microsoft Advertising represents another step forward in delivering innovative tools and capabilities to our users, enabling them to unlock new levels of success in their advertising campaigns."

The news comes a week after Marin announced that stockholders voted to approve a 1-for-6 reverse stock split. The stock split is expected to take effect after the market close on Friday. Marin stock is expected to begin trading on a split-adjusted basis on April 15.

See Also: What’s Going On With Alibaba Stock Wednesday?

How To Buy MRIN Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Marin Software's ( MRIN ) case, it is in the Information Technology sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.

MRIN Price Action: Marin Software ( MRIN ) shares were up 111.15% after hours at 61 cents at the time of publication, according to Benzinga Pro.